Canon produced one of the best adverts ever (along with the Sony Bravia advert). It captures the wonderful feeling of being in the photography mood - a place that takes you away from the world, and into a little space viewed through that lens. The music is kinda fun too.
I was recently in the cinema and they played BOTH of these adverts one after each other - I was in advert heaven.
Enjoy.
[tags]canon, advert, quicktime[/tags]